https://www.reed-mobility.co.uk/reed-mobility-blog daily 0.75 2026-02-19 https://www.reed-mobility.co.uk/reed-mobility-blog/reed-mobility-response-to-the-road-safety-strategy monthly 0.5 2026-01-14 https://www.reed-mobility.co.uk/reed-mobility-blog/digital-commentary-driving-a-missed-opportunity-for-uk-leadership-in-automated-vehicle-safety-assurance monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/8fd5377d-eb25-4ca3-b1f2-03efaca9a9a2/20210418_BSI-CAV-SAFETY-BENCHMARKING_DCD-Figure_001.png Reed Mobility blog - Digital Commentary Driving: a missed opportunity for UK leadership in automated vehicle safety assurance? - Make it stand out Figure 1. Conceptual overview of how Digital Commentary Driving Data would be collected https://www.reed-mobility.co.uk/reed-mobility-blog/cazhwf0fual65r9exbl5tknll9uu1o monthly 0.5 2025-06-03 https://www.reed-mobility.co.uk/reed-mobility-blog/work-experience-2025-what-does-it-mean-to-prove-an-automated-vehicle-is-safe monthly 0.5 2025-06-03 https://www.reed-mobility.co.uk/reed-mobility-blog/ten-years-later-from-hype-to-hard-reality monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/b26e80eb-bcb5-4496-9c4c-3882443c9068/Picture1.jpg Reed Mobility blog - Ten years later - from Hype to Hard Reality - Make it stand out (from L-R) Vince Cable MP (then Secretary of State for Business, Innovation and Skills), Claire Perry MP (then Parliamentary Under-Secretary of State for Transport), Denise Hyland (then leader of the Royal Borough of Greenwich Council) and me - all riding on the GATEway project automated shuttle prototype. (Picture from TRL, 2015). https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/ca76e5ca-cb87-48ac-9ba9-92157e443188/Holmes+and+Reed.png Reed Mobility blog - Ten years later - from Hype to Hard Reality - Make it stand out Me facing ‘tough’ questions from Eamonn Holmes on Sky News - who seemed to want an AV only if it had ‘chrome and alloy wheels’ - early insight into the user acceptance challenge for AVs! (Picture from Sky News / BBC, 2015). https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/67192dcc-b824-4b0b-9658-e9e78566934c/IMG_20150211_055542%7E2.jpg Reed Mobility blog - Ten years later - from Hype to Hard Reality - Make it stand out Ready for their closeup! Vehicles representing the three projects launched at Greenwich in February 2015 - the Land Rover from the Venturer project; the Mondeo and two-person pod from UK Autodrive and the Meridian Shuttle from the GATEway project. (Picture by author, 2015). https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/83c8f1d3-75cc-40f0-a768-bcd4acc42d9d/Shuttle+side.jpg Reed Mobility blog - Ten years later - from Hype to Hard Reality - Make it stand out The GATEway shuttle - we used an adapted version of the pod used at Heathrow airport to take passengers from the car park to Terminal 5. Fitted with extra software and sensors, it was capable of operating at low speeds in Greenwich outside the confines of the concrete tracks used at the airport (picture from TRL, 2015). https://www.reed-mobility.co.uk/reed-mobility-blog/5-years-weve-only-just-begun monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/8380eb3c-e09e-4b00-865f-1ef5f756b50b/5th+birthday.jpg Reed Mobility blog - 5 years - we’ve only just begun… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/reed-mobility-blog/reed-mobility-response-to-automated-vehicles-bill-consultation monthly 0.5 2024-04-07 https://www.reed-mobility.co.uk/reed-mobility-blog/department-for-transport-transport-decarbonisation-plan-quick-review monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1626361517921-KZQCFY1HCYQWHGLZJIZY/DfT+Decarbonising+Transport Reed Mobility blog - Department for Transport - Transport Decarbonisation Plan: quick review... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/reed-mobility-blog/two-years-of-reed-mobility-finding-a-groove monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1622554798597-NGABH53OD63RKWNQ0DPC/20210520_REED-CARICATURE-FOR-TTI-COLUMN_001.jpg Reed Mobility blog - Two years of Reed Mobility – finding a groove - Make it stand out Caricature of Nick Reed commissioned for column in TTI magazine https://www.reed-mobility.co.uk/reed-mobility-blog/ten-years-on-from-the-blogpost-that-triggered-the-av-revolution monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1602242978524-Q6IDXF2CXS0ID7F2EDVF/201607+Google+Firefly.gif Reed Mobility blog - Ten years on from the blogpost that triggered the AV revolution Video from my trip to Google X in 2016 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1602243067809-NT0ULUQN475ZW27D4Z5T/image-asset.png Reed Mobility blog - Ten years on from the blogpost that triggered the AV revolution Have AVs turned a corner on the hype cycle? https://www.reed-mobility.co.uk/reed-mobility-blog/reed-mobility-post-for-zenzic-shaping-the-future-of-mobility monthly 0.5 2024-04-07 https://www.reed-mobility.co.uk/reed-mobility-blog/one-year-of-reed-mobility-and-what-a-year monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1593192085430-Q9BBT75XFLSMQ9STR5ID/UCL-IGP-PILLARS-OF-PROSPERITY-FIGURE Reed Mobility blog - One year of Reed Mobility - and what a year Prosperity Model showing categorisation of the essential / important factors to prosperity (Institute for Global Prosperity, 2017) https://www.reed-mobility.co.uk/reed-mobility-blog/qampa-for-zenzic-of-the-impact-of-covid-19-on-connected-and-automated-mobility monthly 0.5 2024-04-07 https://www.reed-mobility.co.uk/reed-mobility-blog/auto-immunity-is-av-pessimism-spreading monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1580928553857-9WVUYSIB64T1HV8IF99T/20200128_CENTRE-FOR-LONDON-FUTURE-OF-URBAN-MOBILITY-LAUNCH-PANEL_001.jpg Reed Mobility blog - Auto-immunity – is AV pessimism spreading? Participants in the panel session (Spiliopoulous; Birdi; Karim-Khaku; Coghill; Madelin – left to right). https://www.reed-mobility.co.uk/reed-mobility-blog/2020-vision-hot-takes-going-like-hot-cakes monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1576807308253-9L0UQYPAFF2EZRTY9GNI/20190814_GARTNER-HYPE-CYCLE-FOR-AVS_001.jpg Reed Mobility blog - 2020 vision? Hot takes going like hot cakes... Tracking the Gartner hype cycle for automated vehicles https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1576807497957-WQ2T90CZ8LA9FYO89377/20150211_GATEWAY-LAUNCH-VEHICLES.jpg Reed Mobility blog - 2020 vision? Hot takes going like hot cakes... Launch vehicles for the Venturer (Bowler / Land Rover), UK Autodrive (Ford Mondeo / RDM Pod) and GATEway (Meridian shuttle) projects (L-R) https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1576806947027-FLED20VFTRS7AHM8EPHD/18963190-7507769-image-a-22_1569501270366%5B1%5D.jpg Reed Mobility blog - 2020 vision? Hot takes going like hot cakes... UK Department for Transport data showing the plateau of UK road fatalities through the 2010s https://www.reed-mobility.co.uk/reed-mobility-blog/the-gift-and-curse-of-automated-vehicles-for-work monthly 0.5 2024-04-07 https://www.reed-mobility.co.uk/reed-mobility-blog/smart-motorways-a-risk-worth-taking monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1573054900555-B033XDEW6MF8X3GG0TOL/MM_DHS+Concept+of+Operations+-+red+X+image.png Reed Mobility blog - Smart Motorways - A risk worth taking? A red X indicating that the hard shoulder is not available as a running lane on the M42 ATM pilot scheme. https://www.reed-mobility.co.uk/reed-mobility-blog/how-do-you-start-a-revolution monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1571217044020-A0DZU8WKYTFKT72ZHE7F/image-asset.jpeg Reed Mobility blog - How do you start a revolution...? Graeme Smith, Oxbotica SVP, launching the Driven showcase event https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1571216785805-4WTNP4L3F5L1JAEU28F7/20191002_LEA-VALLEY-VELOPARK_001.jpg Reed Mobility blog - How do you start a revolution...? Lee Valley VeloPark at the London Olympic Park site - part of the Smart Mobility Living Lab and host venue for the Driven showcase event https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1571216351357-NUH7RC8GXAUVFJFFUBSE/20191002_OXBOTICA-AUTONOMOUS-VEHICLES-ONLY_001.jpg Reed Mobility blog - How do you start a revolution...? Dedicated parking for the Driven AVs at the Lee Valley VeloPark! https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1571216877932-ZO3209QGRADDBC0CFI4P/20191002_LEA-VALLEY-VELOPARK-INTERIOR_Edit_001.jpg Reed Mobility blog - How do you start a revolution...? Panoramic view of the velodrome https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1571215696736-0F1KSU9VRX8DP6YPXBQ8/https%3A%2F%2Fdrivenby.ai%2Fwp-content%2Fuploads%2F2018%2F04%2FIMG_2278-1024x683.jpg Reed Mobility blog - How do you start a revolution...? The safety assistant and in-vehicle display screen within the Driven vehicle (pictures and video were not permitted on the trial; this image is from the Driven project website) https://www.reed-mobility.co.uk/reed-mobility-blog/cavs-and-kindness monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1569858906278-5U3EVQ0GN8ORIBKTDXVD/Car+Y+seeking+to+pull+into+traffic Reed Mobility blog - CAVs and Kindness Car Y seeking to pull out of a side road into traffic. The driver of Car X may choose to allow Car Y to pull out. https://www.reed-mobility.co.uk/reed-mobility-blog/capri-the-driverless-car-you-always-promised-yourself monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568997971535-IZVE7XK41D2CLHVHVMQQ/London+Stadium+and+ArcelorMittal+Orbit Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? The London Stadium and ArcelorMittal Orbit https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568999847536-U7OZE9GMUT8B7JA1ZT72/Capri+shuttle+approaching+the+Lea+Valley+VeloPark Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Capri Shuttle navigating the trial route (with ‘The Pringle’ – Lea Valley VeloPark in the background) https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568997927339-MUWSS0WTMV2HW3DOBWCU/Oxbotica+vehicles+at+the+Lea+Valley+VeloPark Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Oxbotica vehicles ready for mapping duties outside the Lea Valley VeloPark https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568998204073-OQFI8SSH49JF55J13P7T/IMG_20190913_122949.jpg Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Information boards at designating Stop D on the Capri shuttle route https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568998292872-7LVA80DY1XOCJJC6XRR0/Capri+stop+board+2 Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568998789523-OGNF1G69YZAS8DVEA54I/Front+of+Capri+shuttle+Bremer Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Front of Capri shuttle Bremer – note the multiple camera / lidar pods, low mounted exposed radar and shielded ultrasound sensors https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568998097455-WIAF8A0MPV4O63PAOAWC/Capri+shuttles+-+Brabazon+2+and+Bremer Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Brabazon 2 (foreground – higher ride height) and Bremer (background – lower ride height) shuttles ready for duty at the Queen Elizabeth Olympic Park https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568998368848-TFCGPIM2JXVY0L9T9B2R/Capri+shuttle+-+individual+seats Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Individual seats with integrated safety belts in the Capri shuttles. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568998334219-EO34GC79KG4D8CMCOQTF/Capri+shuttle+-+safety+steward%27s+control+panel Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Safety steward’s control / display panel within the Capri shuttle https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568997877360-V41CR5F6SQK4WUHHD94I/Capri+shuttle+route+at+the+Olympic+Park Reed Mobility blog - A sunny trip to Capri – the (driverless) car you always promised yourself? Trial route of the shuttles at the Queen Elizabeth Olympic Park in the Capri project (Map data: Google, Bluesky, Getmapping, Infoterra Ltd, Bluesky, Maxar Technologies, The Geoinformation Group) https://www.reed-mobility.co.uk/reed-mobility-blog/tag/pessimism monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/CCAV monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/TRL monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/automation monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/safety monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Smart+Motorways monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Smart+Mobility+Living+Lab monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/BSI monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/University+of+Leeds+ITS monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/plan monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/kindness monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/traffic monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Visuable monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Google monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/ConVEx monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Cruise monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/work monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Chris+Urmson monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/CAM monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/CAM+creator monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Arup monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Capri monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/shuttles monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/SAE monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/driverless monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Tesla monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/CAV monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Roborace monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Amazon monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Olympic+Park monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/GATEway monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Volvo monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Driven monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Waymo monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Sebastian+Thrun monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/road+safety monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/European+Commission monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/decarbonisation monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/government monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Zoox monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/prosperity monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Brake monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Highways+England monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Oxbotica monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/website monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Zenzic monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/GM monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Global+Fleet+Champions monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/2020 monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/DfT monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/risk monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/DARPA monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/ADA monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/Centre+for+London monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/anniversary monthly 0.5 https://www.reed-mobility.co.uk/reed-mobility-blog/tag/UCL monthly 0.5 https://www.reed-mobility.co.uk/projects-1 daily 0.75 2025-08-05 https://www.reed-mobility.co.uk/projects-1/learning-from-tragedy monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1754389079870-MJPRRN1HDRW9OTOG2TLG/unsplash-image-CSkriQWeTVs.jpg Projects - Learning from tragedy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/cav-vocabulary monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/21047aca-9013-4f2b-98ec-aa921674ccea/romain-vignes-ywqa9IZB-dU-unsplash.jpg Projects - CAM Vocabulary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/cav-safety-benchmarking-digital-commentary-driving monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1625047876456-4OA8706UCIISY5AKWQFA/20210418_BSI-CAV-SAFETY-BENCHMARKING_DCD-Figure_001.png Projects - CAV safety benchmarking - Digital Commentary Driving - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/texting-whilst-driving monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621353963722-WH0PRTQ3C5CAUBPQTWMG/20190529_TEXTING-WHILST-DRIVING_Image_001.jpg Projects - Texting whilst driving - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/gateway monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621354034318-RM8PH4K730KMXE25F5TX/20190601_GATEWAY_Image.jpg Projects - GATEway - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/uk-smart-mobility-living-lab monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621354107451-K6EJNOC97TYZNFMLR8RA/20161125_133614-1.jpg Projects - UK Smart Mobility Living Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/london-connectory monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621520493881-FR9PCDLU1QIGXXPFZR7S/20190530_182809.jpg Projects - London Connectory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/convex-project monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621520573768-7EFA5S7BMXMWNRB6RZVP/20190529_DATA-SHARING_Image_001.jpg Projects - ConVEx project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/uk-government-consultations monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/a776ae4c-3a09-47bb-bf58-6fa335e30243/2022_NR-SDV-INQUIRY.jpg Projects - UK Government Consultations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621520630651-8JA4KO1QNTFD7VGJ4B2C/2016_11_08%2BNR%2BHouse%2Bof%2BLords%2BSci_Tech%2Bcommittee.jpg Projects - UK Government Consultations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/european-commission-av-ethics monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621520729627-MG670NB29L67FYAZ1G9C/20190602_TROLLEY-PROBLEM_Image_001.jpg Projects - European Commission AV ethics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/phd-supervision-/-examination monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621520797887-CUJ73L28U6GN94IB56ZP/image-asset+%282%29.jpeg Projects - PhD supervision / examination - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/projects-1/tedx-reading monthly 0.5 2024-04-07 https://www.reed-mobility.co.uk/work-with-us-old daily 0.75 2021-05-05 https://www.reed-mobility.co.uk/howwework daily 0.75 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559409621045-YFLJW3TDRNFQQRYIL5Y4/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559408409299-BDCX4ANCDM3SD66MOCXU/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559405282401-K1Y1VUR8KTN2HP6SFJI0/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559254921587-KD0MFW9N0A33SBK303GR/20190110_112640.jpg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559255473724-56XM3Z35IJ0Q1NFIDRWW/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559408282769-XPCW4V43CCQ10UM8KRNP/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559409621045-YFLJW3TDRNFQQRYIL5Y4/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559408409299-BDCX4ANCDM3SD66MOCXU/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559405282401-K1Y1VUR8KTN2HP6SFJI0/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559254921587-KD0MFW9N0A33SBK303GR/20190110_112640.jpg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559255473724-56XM3Z35IJ0Q1NFIDRWW/image-asset.jpeg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559408282769-XPCW4V43CCQ10UM8KRNP/image-asset.jpeg How We Work https://www.reed-mobility.co.uk/partnerships-old daily 0.75 2022-03-09 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606920444835-ME5L9ON33FV6T1DU8F8X/iten-logo-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621418585375-L8J3KIYM21QF9HFY1ZIF/MOTIV_16-9.jpg Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758065374-DM7QXRNUWV557V1Y4TNG/ITS-Colour-Logo-sq-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1610097732568-AK8HBTYRTY2041ROLXJH/AESIN+Member+Badge+-+Green_16-9.png Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606918774213-XJRJYJVW2SHCQ2P5T3PW/ADVI-cmyk-lbox-720x360-ffffff-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758082888-IEUMFO253GTE6G1TMO0S/zenzic-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758102475-9IB7O8FTDIXH3SI73QOM/SMLL_LOGO-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606919339242-56QMUCVVNERGLKD1O9MZ/CPC+-+16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1610976524980-B5RACCPSF7S4FI250BYY/CAM+Creator+Short+Logo+-+Colour.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758119798-7BUWZ4761C4MSZY0V792/Brake-logo-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758133868-T4CR37R7BS4ROIVPXLYW/FISITA-logo-16-9.png Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606918464690-J82ZQ3ZP9YGTQ09DMUS9/Roadsafe_logo+16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758155588-ZAJ68E7FBR9A53WUD3EF/BPS-logo-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606931023212-GBGZVE43DVNXLLJCOB0O/1024px-university_of_surrey_logo.svg_16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1608381324912-UZGOCXUSHZVCI0LRNYZP/brunel-logo-blue_16-9.png Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606920444835-ME5L9ON33FV6T1DU8F8X/iten-logo-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621418585375-L8J3KIYM21QF9HFY1ZIF/MOTIV_16-9.jpg Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758065374-DM7QXRNUWV557V1Y4TNG/ITS-Colour-Logo-sq-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1610097732568-AK8HBTYRTY2041ROLXJH/AESIN+Member+Badge+-+Green_16-9.png Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606918774213-XJRJYJVW2SHCQ2P5T3PW/ADVI-cmyk-lbox-720x360-ffffff-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758082888-IEUMFO253GTE6G1TMO0S/zenzic-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758102475-9IB7O8FTDIXH3SI73QOM/SMLL_LOGO-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606919339242-56QMUCVVNERGLKD1O9MZ/CPC+-+16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1610976524980-B5RACCPSF7S4FI250BYY/CAM+Creator+Short+Logo+-+Colour.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758119798-7BUWZ4761C4MSZY0V792/Brake-logo-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758133868-T4CR37R7BS4ROIVPXLYW/FISITA-logo-16-9.png Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606918464690-J82ZQ3ZP9YGTQ09DMUS9/Roadsafe_logo+16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606758155588-ZAJ68E7FBR9A53WUD3EF/BPS-logo-16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1606931023212-GBGZVE43DVNXLLJCOB0O/1024px-university_of_surrey_logo.svg_16-9.jpg Partnerships https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1608381324912-UZGOCXUSHZVCI0LRNYZP/brunel-logo-blue_16-9.png Partnerships https://www.reed-mobility.co.uk/blog daily 0.75 2023-03-06 https://www.reed-mobility.co.uk/publications-3 daily 0.75 2026-03-27 https://www.reed-mobility.co.uk/projects daily 0.75 2025-08-05 https://www.reed-mobility.co.uk/how-we-work daily 0.75 2021-05-31 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621350565628-NZSLKN9UJ6C21M2AGBMR/eva-dang-EXdXLrZXS9Q-unsplash.jpg How We Work https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621350488573-PIS0N1FYZMVT4DR8DAP6/Untitled-1.png How We Work - Need help with these perspectives? https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559409621045-YFLJW3TDRNFQQRYIL5Y4/image-asset.jpeg How We Work - | Safety No-one should expect to die or be seriously injured in the course of the normal operation of the transport system. The Vision Zero approach is used to ensure that all sources of risk in the transport system are explored and to determine where resources can be used most effectively to prevent collisions. The advent of new technologies, such as automated vehicles, brings the possibility to reduce the frequency and severity of collisions but we must be mindful of new types of risk that might emerge with their adoption. Reed Mobility can help in the understanding of risk and the effectiveness of mitigations for infrastructure, vehicles, drivers and road users. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559408409299-BDCX4ANCDM3SD66MOCXU/image-asset.jpeg How We Work - | Environment Perhaps the defining topic of our era. The construction of transport infrastructure and the operation of vehicles has a significant impact on our environment. The transport system should function to support travel needs sustainably. This entails a variety of measures including reducing travel need, minimising air travel, maximising active travel, supporting effective use of public transport systems, encouraging shared travel options, shifting to vehicles with lower emissions / lifetime impact and maximising efficient freight movements. Reed Mobility can help in the development and operation of transport systems that minimise environmental harm. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559405282401-K1Y1VUR8KTN2HP6SFJI0/image-asset.jpeg How We Work - | Prosperity For centuries, mobility has been directly associated with prosperity; the greater our freedom and capacity to move, the greater our financial and social prosperity and the better our prospects for healthcare and education. Our transport system should support mobility to ensure greater overall prosperity and promote its more equitable distribution whilst respecting safety and environmental concerns. Reed Mobility can help in creating transport systems that serve communities by increasing prosperity and equality. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559254921587-KD0MFW9N0A33SBK303GR/20190110_112640.jpg How We Work - | Productivity For businesses, mobility enables access to markets and supply chains and provides employment for many workers. The transport system should serve to increase productivity and prosperity without increasing environmental harm or safety risk and where the migration to automated systems is accompanied by suitable transition planning for affected workers. Reed Mobility can help in the design and operation of transport and logistics operations that sustainably increase efficiency. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559255473724-56XM3Z35IJ0Q1NFIDRWW/image-asset.jpeg How We Work - | Technology Advances in technology have produced global changes in mobility resulting in improved quality of life for many but have also caused environmental damage and inequitable distribution of prosperity and risk. Connectivity and automation now promise further transformation of transportation systems with significant uncertainty over the shape and size of their impact. Having worked on some of the highest profile automated vehicle projects, it is clear there is some distance between the Utopian visions of future mobility and state of the art technologies. Effectively navigating this territory requires knowledge of the technology, regulatory and public attitudes landscapes. Reed Mobility can help in the design of future transport systems that account for future technologies whilst recognising the pragmatic realities of today’s world. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559408282769-XPCW4V43CCQ10UM8KRNP/image-asset.jpeg How We Work - | Joy Often overlooked, our transportation systems should also bring joy. That joy could be through the aesthetics of well designed infrastructure, the social activities enabled by transportation, the freedom to choose our preferred mode or the pleasure of an ergonomic interface. That transportation can bring peace, happiness and a sense of freedom should not be disregarded. Reed Mobility can help to rejuvenate transport systems by consideration of the joy that they can bring. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621350488573-PIS0N1FYZMVT4DR8DAP6/Untitled-1.png How We Work - Need help with these perspectives? https://www.reed-mobility.co.uk/work-with-us daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621351267205-S4PH9DNAIS6ALNOEHW94/matthijs-van-schuppen-gRJYugLTieE-unsplash.jpg Work With Us https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621350488573-PIS0N1FYZMVT4DR8DAP6/Untitled-1.jpg Work With Us Reed Mobility brings insights from the latest R&D in transport and partnerships across the mobility sector to create meaningful and productive collaboration across cities, technologies, people and data, with expert, independent consultancy across a wide range of sectors and with organisations of all sizes. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621351853248-ZWO1MQWOCCXV2SRJC9J7/phuoc-anh-dang-bziZP52xxnU-unsplash.jpg Work With Us - | Industry Reed Mobility can support the private sector in the development and execution of optimal strategies related to future transportation and mobility, particularly focused on connected and automated vehicles, integration of active travel strategies and the development of . This includes consultancy around investments, acquisitions and R&D programs and bidding for / delivering collaborative research projects, working with organisations from all sectors and of all sizes. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621351949079-B0JTXUGJ5797JFM66DH0/dimitry-b-FtOzmrLJU-o-unsplash.jpg Work With Us - | Public sector With strong awareness of the needs of and constraints upon public sector organisations, Reed Mobility can help in how policy and regulations can support desired outcomes in transportation, accounting for the state of the art and future prospects in mobility technologies. Extensive experience of the sector means that Reed Mobility can support the evaluation of bids and proposals to ensure maximum value is achieved from the available resource. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621352003742-4M0CQ2GRFA6EXZ9P91XH/unsplash-image-7tXA8xwe4W4.jpg Work With Us - | Academia Having worked in academia at postdoctoral level and collaborated in many projects with many universities, Reed Mobility can support the academic sector by guiding research activities to maximise impact and connecting potential industry partners into research programs. Having guided and examined PhDs, Reed Mobility can also provide industrial supervisory input or act as external examiner to postgraduate students. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621352229656-ZTPCEM94HG9NBVUA3WNB/unsplash-image-WJPHTJEtgzw.jpg Work With Us - | Start-up / Scale-up Reed Mobility has experience working with many start-ups and scale-up organisations in the transport sector, we recognise the challenges they face and how they can be overcome. We can help by providing key strategic insights and building vital connections to customers / partners that will accelerate growth and fulfil potential. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621352349271-07A4JG0IXR3K6QAW4GH4/unsplash-image-5QgIuuBxKwM.jpg Work With Us - | Bid / Project Developing bids for R&D projects is challenging. With many successes in bidding for multi-million pound R&D projects and research council funding, Reed Mobility can help in all stages of bid development from ensuring proposed projects meet the issued specification and building cross-sector consortia to preparing bid documents and interview / presentation materials. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621350488573-PIS0N1FYZMVT4DR8DAP6/Untitled-1.jpg Work With Us Reed Mobility brings insights from the latest R&D in transport and partnerships across the mobility sector to create meaningful and productive collaboration across cities, technologies, people and data, with expert, independent consultancy across a wide range of sectors and with organisations of all sizes. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621351853248-ZWO1MQWOCCXV2SRJC9J7/phuoc-anh-dang-bziZP52xxnU-unsplash.jpg Work With Us - | Industry Reed Mobility can support the private sector in the development and execution of optimal strategies related to future transportation and mobility, particularly focused on connected and automated vehicles, integration of active travel strategies and the development of . This includes consultancy around investments, acquisitions and R&D programs and bidding for / delivering collaborative research projects, working with organisations from all sectors and of all sizes. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621351949079-B0JTXUGJ5797JFM66DH0/dimitry-b-FtOzmrLJU-o-unsplash.jpg Work With Us - | Public sector With strong awareness of the needs of and constraints upon public sector organisations, Reed Mobility can help in how policy and regulations can support desired outcomes in transportation, accounting for the state of the art and future prospects in mobility technologies. Extensive experience of the sector means that Reed Mobility can support the evaluation of bids and proposals to ensure maximum value is achieved from the available resource. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621352003742-4M0CQ2GRFA6EXZ9P91XH/unsplash-image-7tXA8xwe4W4.jpg Work With Us - | Academia Having worked in academia at postdoctoral level and collaborated in many projects with many universities, Reed Mobility can support the academic sector by guiding research activities to maximise impact and connecting potential industry partners into research programs. Having guided and examined PhDs, Reed Mobility can also provide industrial supervisory input or act as external examiner to postgraduate students. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621352229656-ZTPCEM94HG9NBVUA3WNB/unsplash-image-WJPHTJEtgzw.jpg Work With Us - | Start-up / Scale-up Reed Mobility has experience working with many start-ups and scale-up organisations in the transport sector, we recognise the challenges they face and how they can be overcome. We can help by providing key strategic insights and building vital connections to customers / partners that will accelerate growth and fulfil potential. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621352349271-07A4JG0IXR3K6QAW4GH4/unsplash-image-5QgIuuBxKwM.jpg Work With Us - | Bid / Project Developing bids for R&D projects is challenging. With many successes in bidding for multi-million pound R&D projects and research council funding, Reed Mobility can help in all stages of bid development from ensuring proposed projects meet the issued specification and building cross-sector consortia to preparing bid documents and interview / presentation materials. https://www.reed-mobility.co.uk/partnerships daily 0.75 2024-07-11 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/948a44d2-5a00-43e6-a3c6-524788721146/Women+in+Transport-16-9.jpg Partnerships - Women in Transport Women in Transport Women in Transport is a not-for-profit organisations that empowers women in the industry to maximise their potential, working together to promote a diverse and strong transport workforce that supports UK growth. Reed Mobility joined Women in Transport on International Women’s Day 2022 to support and contribute to these vital aims and in line with our aim to deliver transport systems that are ethical and equitable. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621524791503-IXA1TWSRQ0D2ALLOIAW7/iten.png Partnerships - ITEN The International Transport Experts Network (ITEN) is a network of independent experts providing research, consultancy, strategic advice & scientific expertise in topics across the transport sector. Reed Mobility contributes to the network in the fields of connected and automated vehicles, human factors and transport innovation, partnering with fellow members to deliver projects for the likes of Transport for London. Nick Reed’s profile on ITEN https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621524765804-CHRWXAH8CWICWG4OBE4X/its.png Partnerships - ITS UK ITS UK is the association for the promotion of Intelligent Transport Systems. Membership includes more than 150 organisations, comprises Government Departments, Local Authorities, consultants, manufacturing and service companies, and research institutions Reed Mobility joins ITS UK to explore and support the use of technologies to deliver safer, cleaner, more efficient, more ethical, more equitable transport. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/8d720468-c58c-4548-b4c7-8fb4e265a3ae/TS+web+logo.jpg Partnerships - Tyresafe TyreSafe is the UK's leading authority on tyre safety. It was established in 2006 with the aim of reducing the number of tyre-related incidents on Britain's roads by raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres. Reed Mobility joined TyreSafe to support its critical activities in helping drivers, riders and businesses understand the importance of the interface between vehicles and the road surface. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525064214-0RJ3N1VD8PZI6KDDDYEI/zen.png Partnerships - Zenzic CAM Creator In 2020, Zenzic - the organisation dedicated to accelerating the self-driving revolution in the UK - launched the ‘CAM Creators update’ of their UK Connected and Automated Mobility Roadmap to 2030. Reed Mobility is proud to be recognised as a CAM Creator - one of the organisations contributing to delivery of the milestones and objectives identified in the roadmap. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525090122-E31116OEUVXP3IVAB7N2/smart.png Partnerships - SMLL Innovation Community The Smart Mobility Living Lab (SMLL) is the world’s most advanced real-world urban testbed for CAVs and new mobility concepts in the heart of London, led by TRL and DG Cities. Reed Mobility founder, Nick Reed led the creation of the original concept for the SMLL whilst working at TRL. Reed Mobility joins an exciting community of innovators (including Honda, Nissan, Aviva, CoMoUK, Bestmile and Immense), generating research insights and collaborative R&D. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525107338-CS9EPTSTR70U1KECC8N0/cata.png Partnerships - Connected Places Catapult The Connected Places Catapult (CPC) has a mission to support the innovation of growth of ideas to improve our ways of living, working and travelling, having been formed from the merger of the Transport Systems Catapult and Future Cities Catapult. Reed Mobility joins CPC’s community of disruptive mobility SMEs, investors and corporate leaders working to achieve safer, cleaner and more efficient transportation systems. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525305547-0JUPWKDD1HK8QYET551Z/brake.png Partnerships - Brake The road safety charity, Brake, does incredible work supporting those bereaved or seriously injured by road crashes; helping communities organise for safer mobility and campaigning for safer streets and the rights of victims of road crashes. Reed Mobility founder, Nick Reed, is a trustee of the charity, supporting strategy, media and fundraising activities. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525372419-MSR8ZFDW340MHUBGAIKV/ficita.png Partnerships - FISITA FISITA is the international network for automotive and mobility systems engineers, pushing the boundaries of technology while maintaining high ethical standards, delivering continuous improvement and enabling progress that will benefit society. Reed Mobility founder, Nick Reed, is a non-executive director of FISITA UK with a focus on mobility strategy and technology. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525396717-ADEFWMO81LKYJ062AAWX/road.png Partnerships - Roadsafe RoadSafe is a charitable partnership bringing together private sector with government and road safety professionals, aiming to reduce road deaths and injuries by promoting the safe system, sharing knowledge, encouraging innovation and recognising achievement. Reed Mobility supports Roadsafe as an advisor, a judge for the Prince Michael International Road Safety Awards and in supporting their CAV Safety hub website. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525554264-BO9ELKL1ROUSRU4UG93P/brr.png Partnerships - The British Psychological Society The BPS is a registered charity which acts as the representative body for psychology in the UK. Reed Mobility founder Nick Reed became a Chartered Psychologist in 2013 and an Associate Fellow and Chartered Scientist in 2015, dedicated to delivering robust research to the highest ethical standards and committed to embracing equity, diversity and inclusion in all work. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525619570-GVCMUB8B2H9D5GW5ZZ5G/brun.png Partnerships - Brunel University / Coventry University Under the leadership of Prof. Costas Karageorghis, a programme of research is being conducted by Brunel and Coventry universities into the effects of music on driving behaviour. Reed Mobility brings expert knowledge on simulator study design, data analysis and technical paper authorship. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/948a44d2-5a00-43e6-a3c6-524788721146/Women+in+Transport-16-9.jpg Partnerships - Women in Transport Women in Transport Women in Transport is a not-for-profit organisations that empowers women in the industry to maximise their potential, working together to promote a diverse and strong transport workforce that supports UK growth. Reed Mobility joined Women in Transport on International Women’s Day 2022 to support and contribute to these vital aims and in line with our aim to deliver transport systems that are ethical and equitable. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621524791503-IXA1TWSRQ0D2ALLOIAW7/iten.png Partnerships - ITEN The International Transport Experts Network (ITEN) is a network of independent experts providing research, consultancy, strategic advice & scientific expertise in topics across the transport sector. Reed Mobility contributes to the network in the fields of connected and automated vehicles, human factors and transport innovation, partnering with fellow members to deliver projects for the likes of Transport for London. Nick Reed’s profile on ITEN https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621524765804-CHRWXAH8CWICWG4OBE4X/its.png Partnerships - ITS UK ITS UK is the association for the promotion of Intelligent Transport Systems. Membership includes more than 150 organisations, comprises Government Departments, Local Authorities, consultants, manufacturing and service companies, and research institutions Reed Mobility joins ITS UK to explore and support the use of technologies to deliver safer, cleaner, more efficient, more ethical, more equitable transport. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/8d720468-c58c-4548-b4c7-8fb4e265a3ae/TS+web+logo.jpg Partnerships - Tyresafe TyreSafe is the UK's leading authority on tyre safety. It was established in 2006 with the aim of reducing the number of tyre-related incidents on Britain's roads by raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres. Reed Mobility joined TyreSafe to support its critical activities in helping drivers, riders and businesses understand the importance of the interface between vehicles and the road surface. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525064214-0RJ3N1VD8PZI6KDDDYEI/zen.png Partnerships - Zenzic CAM Creator In 2020, Zenzic - the organisation dedicated to accelerating the self-driving revolution in the UK - launched the ‘CAM Creators update’ of their UK Connected and Automated Mobility Roadmap to 2030. Reed Mobility is proud to be recognised as a CAM Creator - one of the organisations contributing to delivery of the milestones and objectives identified in the roadmap. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525090122-E31116OEUVXP3IVAB7N2/smart.png Partnerships - SMLL Innovation Community The Smart Mobility Living Lab (SMLL) is the world’s most advanced real-world urban testbed for CAVs and new mobility concepts in the heart of London, led by TRL and DG Cities. Reed Mobility founder, Nick Reed led the creation of the original concept for the SMLL whilst working at TRL. Reed Mobility joins an exciting community of innovators (including Honda, Nissan, Aviva, CoMoUK, Bestmile and Immense), generating research insights and collaborative R&D. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525107338-CS9EPTSTR70U1KECC8N0/cata.png Partnerships - Connected Places Catapult The Connected Places Catapult (CPC) has a mission to support the innovation of growth of ideas to improve our ways of living, working and travelling, having been formed from the merger of the Transport Systems Catapult and Future Cities Catapult. Reed Mobility joins CPC’s community of disruptive mobility SMEs, investors and corporate leaders working to achieve safer, cleaner and more efficient transportation systems. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525305547-0JUPWKDD1HK8QYET551Z/brake.png Partnerships - Brake The road safety charity, Brake, does incredible work supporting those bereaved or seriously injured by road crashes; helping communities organise for safer mobility and campaigning for safer streets and the rights of victims of road crashes. Reed Mobility founder, Nick Reed, is a trustee of the charity, supporting strategy, media and fundraising activities. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525396717-ADEFWMO81LKYJ062AAWX/road.png Partnerships - Roadsafe RoadSafe is a charitable partnership bringing together private sector with government and road safety professionals, aiming to reduce road deaths and injuries by promoting the safe system, sharing knowledge, encouraging innovation and recognising achievement. Reed Mobility supports Roadsafe as an advisor, a judge for the Prince Michael International Road Safety Awards and in supporting their CAV Safety hub website. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525372419-MSR8ZFDW340MHUBGAIKV/ficita.png Partnerships - FISITA FISITA is the international network for automotive and mobility systems engineers, pushing the boundaries of technology while maintaining high ethical standards, delivering continuous improvement and enabling progress that will benefit society. Reed Mobility founder, Nick Reed, is a non-executive director of FISITA UK with a focus on mobility strategy and technology. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/54313a2f-be8f-44a7-bd26-901b28f3a176/road-safety-trust-logo-white-strapline_16-9.png Partnerships - THE ROAD SAFETY TRUST THE ROAD SAFETY TRUST https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525554264-BO9ELKL1ROUSRU4UG93P/brr.png Partnerships - The British Psychological Society The BPS is a registered charity which acts as the representative body for psychology in the UK. Reed Mobility founder Nick Reed became a Chartered Psychologist in 2013 and an Associate Fellow and Chartered Scientist in 2015, dedicated to delivering robust research to the highest ethical standards and committed to embracing equity, diversity and inclusion in all work. https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621525619570-GVCMUB8B2H9D5GW5ZZ5G/brun.png Partnerships - Brunel University / Coventry University Under the leadership of Prof. Costas Karageorghis, a programme of research is being conducted by Brunel and Coventry universities into the effects of music on driving behaviour. Reed Mobility brings expert knowledge on simulator study design, data analysis and technical paper authorship. Nick Reed also supports PhD completion, acting as external examiner for studies completed at University of Cambridge, Open University, University of Warwick and the Royal College of Art. https://www.reed-mobility.co.uk/publications-2 daily 0.75 2021-05-18 https://www.reed-mobility.co.uk/ethicalroads daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/43eae56d-f3b3-46ec-a894-51067f27d177/20231120_RJRF-SDIA23_Combined-Image-Crop_001.jpg Ethical Roads Nick Reed receiving the Research Award for the Carsofthefuture.co.uk Self-Driving Industry Awards 2023 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/c413ee3c-9ae1-48a1-94cb-9ab4eabef39c/Celebration_image.jpg Ethical Roads https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/456a8de7-c74e-411f-a333-397b4c4a88d7/20220408_RJRF-COMPETITION_Ethical-Roads-Project-Team_002.jpg Ethical Roads https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/43eae56d-f3b3-46ec-a894-51067f27d177/20231120_RJRF-SDIA23_Combined-Image-Crop_001.jpg Ethical Roads Nick Reed receiving the Research Award for the Carsofthefuture.co.uk Self-Driving Industry Awards 2023 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/c413ee3c-9ae1-48a1-94cb-9ab4eabef39c/Celebration_image.jpg Ethical Roads https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/456a8de7-c74e-411f-a333-397b4c4a88d7/20220408_RJRF-COMPETITION_Ethical-Roads-Project-Team_002.jpg Ethical Roads https://www.reed-mobility.co.uk/about daily 1.0 2025-11-18 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1719336388945-8EHW2DV01Z3J0CCZURXB/1697458715543_sq2.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1763465351657-ECQ1R5E5GV1LOHM15VNU/IMG_20251117_145835.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1697459072464-Y9B1FOLE2UYPYN4ZSLSV/IMG-20220124-WA0003_sq.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1719336182367-J6B62HVMY09LNOAFISJF/1697458715549_sq.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1697459070651-6O9FCJPC3FDVOFMV590Q/20230228_SERVCITY-NISSAN-LEAF_001_sq.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1697791567143-WFHLTHZ0C7VUKJHAAZM2/12984036_590058074495769_1393667232283713196_o.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1698222563481-4086BZ5Q2RV1T6ONFBB9/Brake+108_sq2.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1719335868615-80HHMB5XYF45511YAIBW/Tyre%2BSafe%2Bfull%2Bset%2Bof%2Bimages-281.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1728899388457-OYD12HDJXMN130TAZWWV/BrakeAwards2024_0177.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1728899383371-EIXM5WA0XTVCWE57TVSK/UKFCA24-Kevin-Storey-Award-Winner-730x382.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1559547737195-H50Y8OF0WKH6WDJ093QK/20190602_191824_HDR_PROFILE-IMAGE_Cropped-Med-Res_001.png ABOUT - | ABOUT Dr NICK REED Dr Nick Reed has spent more than twenty years at the sharp end of transport research. Widely published in the fields of psychology, human factors, road safety and connected and automated vehicles (CAVs) and having presented on such topics at conferences worldwide, Nick is recognised as being a leader in future mobility and has been instrumental in CAV projects totalling more than £50m. A chartered scientist and psychologist (MA, University of Cambridge; DPhil., University of Oxford), Nick brings a fresh perspective and robust approach to transport projects, working dynamically at the intersection between psychology, technology, society and the environment. He served as an international expert on a panel convened by the European Commission to determine the best approach for CAV ethics. Equally comfortable operating across the public, private and academic sectors, Nick is inventive, collaborative, rigorous and thoughtful, delivering innovative research, development, guidance, evaluation and assessment to the highest standard in the transport sector. Having led research and innovation as Academy Director at TRL, the UK’s leading research centre for transportation and been Head of Mobility R&D for the world’s largest automotive supplier, Bosch, Nick has now founded Reed Mobility to provide expert independent consultancy on future mobility to all relevant sectors. Nick was appointed by National Highways into a three-year post as their first ever Chief Road Safety Adviser - from 2021 to 2024, he supported the creation of a roadmap to accelerate progress towards their Vision Zero ambition. He currently serves on the Department for Transport Science Advisory Council, helping to ensure the Department’s work capitalises on the best scientific inputs. In October 2024, Nick was given the Kevin Storey Outstanding Commitment to Road Safety award by Brake in recognition of his work on this topic. https://www.reed-mobility.co.uk/photos daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993354566-CHN5C2Z67SFRN9MIWDCZ/IMG_20190913_122334.jpg Photos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993353193-LIXWRYHJ1L22EHSAQ0V5/IMG_20190913_122949.jpg Photos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993364869-FIHK2D7SJ5DDXRFL4N06/IMG_20190913_122958.jpg Photos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993364762-ZOAUNLCB8O25BYPBFUF4/IMG_20190913_123254.jpg Photos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993367762-JNVCPFJ1GXTLY4TG4EL3/IMG_20190913_125625.jpg Photos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993369210-DRLS3KWP47X5CGHVK2XG/IMG_20190913_125638.jpg Photos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1568993374127-YHIBIIHYU73Z3MNQNC0F/PANO_20190913_120810.jpg Photos https://www.reed-mobility.co.uk/contact daily 0.75 2024-12-02 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/1621522170244-2LEG3P0W0QHDZ4L64MY0/arthur-lambillotte-y_naesDT4hk-unsplash.jpg CONTACT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reed-mobility.co.uk/logos daily 0.75 2024-12-16 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/0297a855-1792-4e57-8d3f-22c99da274a8/20190525_REED-MOBILITY_Logo-Long-SVG_002.png Logos https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/2fef06e6-fd87-483a-985e-7688d24572df/20190525_REED-MOBILITY_Logo-SVG_002d.png Logos https://www.reed-mobility.co.uk/oxfordrf daily 0.75 2025-06-16 https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/8e58ed46-ab64-4c63-bc97-6d042d3669b1/Slide5.jpg https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/410aafc3-e3be-4b27-b2fc-a48d1501c052/Slide6.JPG https://images.squarespace-cdn.com/content/v1/5ce28c51f4b25700016cbc46/166c5493-61d8-46cb-a463-5b19e9700a96/Slide4.JPG https://www.reed-mobility.co.uk/store daily 0.75 2024-05-28